Louis Vuitton becomes an official Formula 1 partner, bringing luxury design to motorsport
Louis Vuitton is set to become the title partner of the 2025 Australian Grand Prix, marking its entry into the world of Formula 1.
In a groundbreaking move, the iconic fashion house will partner with the season-opening race in Melbourne as part of a larger global collaboration between LVMH and Formula 1. The partnership, announced on Formula 1’s official website, is set to last for the next decade.
Louis Vuitton is synonymous with luxury and craftsmanship, while Formula 1 represents the pinnacle of motorsport. This collaboration unites two global icons, each known for pushing the boundaries of innovation and excellence.
For the first time in its history, Louis Vuitton is associating its name with a sporting event on such a grand scale. Throughout the race weekend, the brand’s logo will be prominently displayed along the track, and Louis Vuitton will play a key role in ceremonial moments, including the opening ceremony.
One of the standout elements of this partnership will be the Louis Vuitton Trophy Trunk, the brand’s signature case, which will be showcased on the podium alongside the top three drivers. These exclusive trunks, adorned with the iconic LV monogram, will feature a bold “V” design on the classic brown canvas.
Statements from brand leaders
Formula 1 President and CEO Stefano Domenicali expressed his excitement about the collaboration:
“We are thrilled to welcome Louis Vuitton as the title partner for our season-opening race in 2025. This partnership brings together two global icons, united by a passion for innovation, excellence, and creativity—making this a truly timeless story.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, also commented on the partnership:
“I am incredibly proud of this collaboration between Louis Vuitton and Formula 1. We share a relentless pursuit of innovation, craftsmanship, and precision. The synergy between our worlds is reflected in the savoir-faire of our ateliers and garages, our artisans and engineers, and in the outstanding performances of champions worldwide, who push the limits of excellence with every race.”
