Peter Sagan has no plans to leave cycling: Hot news from the office of the Slovak Tourminator.

Peter Sagan, the legendary Slovak cyclist, has officially become an ambassador for the Pierre Baguette brand.

This partnership extends to include the Pierre Baguette Cycling Team, a UCI continental team that Sagan was previously a part of before retiring in 2024.At 35 years old, Sagan made the decision to step away from competitive cycling, but his connection with the cycling world is far from over. By joining the Pierre Baguette family as a brand ambassador, he is expanding his role in the sport, while also venturing into a new area of interest.

“Throughout my racing career, and with all the traveling I did, I became accustomed to enjoying quick and delicious food options. When I tried these baguettes, they immediately caught my attention—both with their taste and convenience. That’s why I’m excited to now represent the brand as their ambassador,” Sagan explained in a press statement.

This new collaboration marks a significant milestone for both Sagan and Pierre Baguette. The partnership plays an important role in the continued growth of the brand and its cycling team, strengthening its presence in the world of sports and beyond. With Sagan’s widespread recognition and experience in competitive cycling, this alliance is set to bring even more visibility to Pierre Baguette, aligning the brand with the world of professional cycling.

Sagan’s commitment to the partnership highlights his enthusiasm for the brand and its products, while helping to expand the reach of the Pierre Baguette Cycling Team. This collaboration stands as a major step in the ongoing development and success of the brand, as well as the team’s future in the cycling world.